InSync

July 2022

Better Behavioral Health

I ran across this interesting question: When faced with a morally challenging situation, what helps you stick to your values?      You could remind yourself of how well the project is going, so...

June 2022

Pay to Play

Are you using social media to promote your business? The New York Times says, “The major social media platforms are, in some hard-to-define way, essential to modern life.” In other words, social platforms are...

May 2022

What We Can Do Now

Besides writing articles and columns for AWCI, I also write and edit articles posted on BuildSteel.org, a website about all things cold-formed steel. I feel it’s good to talk about CFS framing because the...

April 2022

Kindness Is a Real Thing

More than two years has elapsed since the coronavirus pandemic began. Everyone has had to adapt to some tough business conditions. What have we learned? We have learned that individual resilience can be...

March 2022

The Empathy Equation

Years ago I read a Harvard Business School book about the company of the future. The author said future leaders would need to be brave, wise, persistent and visionary. Of course, I agreed.   ...

February 2022

Raise the Bar

I know a certain consumer food retailer that has been around for over 100 years, has great customer loyalty and is a heritage brand. Customers have been on the company’s customer file for decades....

January 2022

Playbook for Uncertainty

As the year begins, every business faces a series of potentially disruptive trends converging all at once: climate change, globalization and growing social inequality.      As a result of these trends, we will...

December 2021

Best Ideas of the Year

As the year winds down, it’s time to reflect on how we can be better at what we do. I sifted through my work and have five recommendations for you. Reinforce Your Company...

November 2021

We Need Tech Now

A recent McKinsey & Company survey of business IT activities over the past year has found that “technology investments are proving their worth” for companies that have made them. In fact, technology-driven changes “are...