March 2024
Advertising’s Tectonic Shift
A remarkable transformation is underway in advertising, redefining how businesses connect with their customers and measure the impact of their marketing efforts.
A remarkable transformation is underway in advertising, redefining how businesses connect with their customers and measure the impact of their marketing efforts.
Could marketing to your customers be as easy as picking chocolate? Research by marketing professor Angela Lee suggests it might be that simple.
Boston Consulting Group says companies building for their futures are rapidly pulling away from those that are foundering.
Our homes, schools, offices and factories emit 40% of the world’s greenhouse gases by consuming voracious amounts of electricity to heat, cool, light and power appliances, says Katie McGinty, vice president and chief sustainability and...
A University of Chicago examination of Bureau of Economic Analysis data found the value that each additional worker added to construction was 40% lower in 2020 than in 1970. And now, the new 2023 Labor...
The “Mission Impossible” movies and TV shows begin with Jim Phelps or Ethan Hunt receiving an assignment briefing: “Your mission, should you choose to accept it ….” Of course, it’s not really a choice. Phelps...
Want to bolster your leadership skills? Sure, you say, but how without burning out?
Disruption in construction is imminent. Most projects use traditional means and methods to erect buildings. But many are now turning to component pre-assembly, panelization and other off-site processes. Automation is coming into play in...
The sound bites on artificial intelligence lately suggest we have much to fear. “Spooked by ChatGPT, US Lawmakers Want to Create an AI Regulator,” says one headline. “Runaway AI Is an Extinction Risk, Experts...
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