InSync

November 2024

A Data Center Near You

A photo in The Washington Post shows an Amazon data center towering over several large residential homes in Loudoun County, Virginia, some just 50 feet away from the facility.

October 2024

Build Crazy Geometries

The 2020 paper, “Technology Impact on the Means and Methods of Wall and Ceiling Construction,” from the Foundation of the Wall and Ceiling Industry, noted that artificial intelligence (AI) applications “stand to bring about construction...

September 2024

Look Beyond Generative AI

Who can deny the allure of generative artificial intelligence (GenAI)? Its potential to enhance processes, analyze data and automate project documentation is compelling.

August 2024

Are You Ready for a Hiring Crunch?

The need for critical trades skills in the U.S. has never been greater. While we’re all aware of that, some of the figures I’ll present here have real implications on your project planning.

July 2024

Suicide in Construction II

Four years ago, I wrote about suicide in construction (AWCI’s Construction Dimensions, April 2020, page 17). I focused then on a lack of empathy as a potential suicide contributor.

June 2024

Just Do It

Recently on LinkedIn, Chris Walker, CEO of Passetto and chairman of Refine Labs, told the story of someone—a marketing professional, no doubt—who said that creating volumes of marketing material is not only hard to do...

May 2024

Clever Comebacks

Expectations run high in construction, and so clashes with the GC and other trades are inevitable. But fear not, for wit and wisdom are your secret weapons. From playful sports analogies to T-shirt-worthy quips, mastering...

April 2024

Social Campaigns Must Entertain

“The good old days of jumping on bandwagons and desperately trying to outrun trends on social media are numbered,” says “Social Trends 2024” from Hootsuite, a social media management platform.

March 2024

Advertising’s Tectonic Shift

A remarkable transformation is underway in advertising, redefining how businesses connect with their customers and measure the impact of their marketing efforts.